Creative and Product Leader, CGD, PdM-P
It's nice to meet you. Here's a little info about me. . .
My passion for design began during my internship at Victory Records while completing my BFA at the School of the Art Institute of Chicago. Designing low-fi album covers for well-known bands with global reach was formative and energizing. More than 15 years later, I continue to design with the same curiosity and intent, creating user-centred digital experiences as a senior UX and graphic designer and applying that craft to my work as a product leader.
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My background in photography, design, and UX informs my approach to creative direction, allowing me to balance strong visual storytelling with thoughtful problem-solving. A deep interest in cognitive psychology and empathy shapes how I approach experience design, ensuring creative solutions are grounded in how people think and feel. I am deeply engaged in every stage of the UX process, from research and interviews to experimentation and iteration, using a wide range of tools to explore, test, and refine ideas.
Here are some of the tools I utilize to complete fantastic projects​.
Tools: Adobe Creative Suite, Loveable AI, Gamma AI, Open AI Dev Platform, Make, Zapier, Figma, Miro, Canva,
Currently, I live and work remotely in Calgary, Alberta. I love to travel and it is my greatest source of inspiration.
Check out my work and let’s connect ~
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1
Empathize
Understand client, business or product goals and objectives. Do competitor market research and ask questions like what has worked or not in the past.
2
Define
Use the research and choose the one problem to solve now and create problem statement. Review with client or stakeholders to finalize.
3
Ideate
Collaborative brainstorming with cross functional teams. Then narrow the ideas down to a few that align with the defined problem statement.
4
Prototype
Create the fastest option that will give you the most impact. Provide proofs or prototypes, gather feedback from stakeholders or client then iterate based on feedback.
5
test
Customize testing based on the project. Gather user feedback, create fake doors, price tests, etc. See how the product works in the real world and use insights/data to create finalized version.
“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.”
— Don Norman