Building a brand always starts with a clear mission. Then creating a visual identity (logo) that reflects the brand's value, purpose and mission. It requires successful collaboration between client and designer or product designer and manager. I craft brands end-to-end: mission definition, logo design, and complete design systems with style guides covering typography, colour, visual elements, photography, and Canva templates.

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I also support businesses in their marketing efforts by designing marketing materials such as retail product guides, annual reports, postcards, one-pagers, brochure's posters, etc. As a previous Brand Manager, I understand how important it is for brand consistency amongst all physical and digital customer experiences.

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I have extensive experience designing visual assets for all types of traditional advertising including bus shelters, LRT station posters, billboards, newspapers, magazines, radio and TV ads.